Research
Categorising deal types
When categorising different shopping deal types, the process involves organising deals into specific categories such as Online, Offline store and Sale. This structure allows users to easily navigate the app, quickly find deals that match their interests, and make informed purchasing decisions.
ONLINE
- Usual Price Drop
- Website level sale (Prime Day, EOSS etc)
- Brand/Category level sale
- Coupons
- Cashback
- Card Discount
- Discount on Exchange
- First time user Discount
- App Only Discount
- Member Only Discount
- Flash Sales
OFFLINE STORE
- Store/Brand Level sale
- BOGO etc
- Coupons
- Card Discount
- Discount on Exchange
SALE
- Flat
- Upto
- Discount with condition
- BOGO, 5% on spend of $100 etc
Competitor analysis
I conducted competitor analysis by reviewing key competitors’ products, focusing on user experience, features, and design. By identifying their strengths and weaknesses, I uncovered gaps and opportunities where we can improve our product.
Opportunity 1
Users should have control over the deals and coupons they see. Presenting a great deal that isn’t relevant to them may be ineffective.
Opportunity 2
Posting deals is a time-consuming process that doesn't accommodate users who need to post quickly or share time-sensitive offers.
Opportunity 3
Improving methods to prevent duplicate deal posts is essential. Some competitors require users to search for existing deals before posting, which can be automated.
Sorting of information
There was a significant amount of information to include on deal cards and the deals detail page. To make informed decisions, we organized all the data and used card sorting to categorise it into three distinct groups.
Primary
- Product Image
- Deal Title
- MRP
- Discounted Price
- Website/Store Name
- Votes on the deal
- Deal valid till..
- Shipping Charges
- Total Savings
Secondary
- Posted By
- Posted On
- Deal Instructions
- Price History
- Other buying options (OBOs)
- Shipping Charges
- User Comments
- Deal Views/Coupon Claim Nos.
- Product Brand Name
- Product Category
Tertiary
- Deal Description
- Recommendations
- Feedback on downvote
- Feedback on finding a better price
- Expert Insights
- Deal Share